SplitMoney Explainer Sample Script

The real recipe for success with explainers is simple: be straightforward and confident because you want your listeners to trust you from the start. Your job is to tell one specific story in a clear, concise way. Your story will likely fall into one of two categories: problem-solution or process walkthrough. Outline your narrative in clear beats, moving from one point to the next cleanly and efficiently. 

Your conclusion should have a lasting impact. On average, viewers watch 46.2 seconds of a 60-second explainer video. The sweet spot for an explainer video length is 60-120 seconds with a 57% audience retention rate. Audience retention rates drop exponentially past the 2-minute mark